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Graphic design is a problem solving process, requiring substantial creativity, innovation and technical expertise. An understanding of the client’s product or service and goals, their competitors and the target audience is translated into a visual solution.
The style of design we produce for a client will depend on such factors as the image which the client wants to project, the end-use of the design, and the target market which the client wants to attract. All of our designs combine artistic, professional design skills with a practical real-world orientation in order to produce designs which will fulfil the purpose for which they were intended, whether it be promoting a product or company, providing a corporate branding, or providing information in a readable and visually appealing manner.
This visual solution is created by manipulating and combining shape, colour, imagery, typography and space.
A good graphic design process is structured around ensuring that the client gets the highest quality solution and service appropriate to their business, marketing or communication problem.
When we have produced a draft design for the product, we will submit this draft to the client so that he can consider it, and request amendments before we progress onto the finalising of the project. We can amend the draft in any way requested by the client, to arrive at a final design which combines the best of our formal design skills with the client's personal likes and preferences. The finished design is a fully scalable vector graphic.
By giving our clients this direct input into the design process, we are able to provide consistently high levels of customer satisfaction with the finished product.
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