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Creating an identity is more involved than deciding on a typeface and throwing together a quick logo. It involves analysing your company from the ground up. At Webbex Design we believe in the importance of defining your business, its history and goals, as well as its ethos and directions. Corporate Identity is the visual representation of these. It is how you present your company to the world in colour, text and design.
Deciding whether to modify or completely change your corporate identity is not a decision to be taken lightly. Often customers build an "emotional attachment" to your business and a new look could alienate them.
Notwithstanding the above, there are some reasons why you might want to update or completely redesign your corporate identity:
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